Enterprise Mobile Apps – It’s Now or Never for Central IT

The gap between enterprise mobile applications and public services such as Google, Dropbox and Amazon has never been wider. Central IT is now under the spotlight to address the gap or become increasingly irrelevant with its corporate customers.

With the advent of the smart phone and Tablet, we have all become totally dependent on personal mobile applications of every sort, from social media to banking, shopping and entertainment. Against this backdrop, employees are becoming increasingly frustrated at the way enterprise IT service are delivered in the mobile domain, primarily via the ‘anywhere laptop’.

Join CBR for this Dining Club, with host Blackberry, for the latest insights on the issues facing enterprise mobile applications and their customers – employees and lines of business. Hear from Professor Roger Camrass of the Centre for the Digital Economy at the University of Surrey about a recent survey of over 100 UK and US financial service organisations and learn about a four step approach to close the mobility gap.

The topics we will cover at this event include:

• Why enterprise mobile applications remain at a very early stage of development
• Which functions have been quick to adopt such applications, and which are far behind
• What the challenges are to address the growing gap between private and public services
• How Central IT can regain control and achieve widespread employee and business satisfaction


This is a great opportunity to learn more about enterprise mobility – a subject that seems to have eluded many organisations as IT consumerisation sweeps by. Join us at the Savoy for enjoyable evening.